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Key Art

Black Cab

Energy • Impact • Creativity

Utilising existing unit and gallery stills to create a more conceptual and striking piece of key art.

The addition of a radio wave effect added subtle cues to the narrative surrounding obsession with a talk-show host.

The artwork was then delivered in a multitude of formats.

Keeping It Up

Energy • Impact • Creativity

A 3D conceptual piece showcasing the nation’s obsession with the little blue pill.

Built as a large scale piece of artwork in Cinema 4D and rendered in Redshift.

Minor retouching was then done in Photoshop alongside all typography and logo design.

Keeping It Up

Energy • Impact • Creativity

Utilizing 4 x gallery stills of the characters the concept was built up in collaboration with the client to find the best composition and framing device.

All cards and the main character's arm were rebuilt to enable the concept to work.

The idea was then rolled out across multiple formats creating an engaging striking suite of assets.

Key Art Examples

Energy • Impact • Creativity

A range of imagery either built from scratch, utilizing unit / gallery stills or retouching of an existing concept.
 
Multiple formats and variants were built.

Each to work in a specific landscape or to target a specific audience.

Black Cab

Black Cab

Imagination • Copy • Flexibility

Utilising existing unit and gallery stills to create a more conceptual and striking piece of key art.

The addition of a radio wave effect added subtle cues to the narrative surrounding obsession with a talk-show host.

The artwork was then delivered in a multitude of formats.

Keeping It Up

Keeping It Up

Imagination • Copy • Flexibility

A 3D conceptual piece showcasing the nation’s obsession with the little blue pill.

Built as a large scale piece of artwork in Cinema 4D and rendered in Redshift.

Minor retouching was then done in Photoshop alongside all typography and logo design.

The Messenger

The Messenger

Imagination • Copy • Flexibility

Utilizing 4 x gallery stills of the characters the concept was built up in collaboration with the client to find the best composition and framing device.

All cards and the main character's arm were rebuilt to enable the concept to work.

The idea was then rolled out across multiple formats creating an engaging striking suite of assets.

Key Art Examples

Key Art Examples

Imagination • Copy • Flexibility

A range of imagery either built from scratch, utilizing unit / gallery stills or retouching of an existing concept.
 
Multiple formats and variants were built.

Each to work in a specific landscape or to target a specific audience.