Be Unique.
Be Engaging
A fundamental need to understand what makes the brand tick.
A series of conversations to gain the values, the aspiration and the narrative that underpins it.
Identities built to flex, built to be different and built to resonate.
Capelwood
Exploration • Individuality • Trust
A deep exploration of what audiences value and trust in utility companies.
Extensive development to identify key design elements that resonated with these principles.
A unique and standout presence in the competitive service sector.
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Desperate Measures
Desperation • Choices • Planning
An identity that built brand affinity & increased marketability in the crowded broadcast sector.
Three pivotal elements: the complexity of the plans, a pervasive sense of distrust, the notion of choice.
Implemented across the logo, decks, art department, show footage, title sequences, trailers and key art.
Life after Love Island: Untold
Youthful • Social • Dynamic
Contrasting the fun & poppy side of youth with the darker undertones that social media pressure can bring.
A vibrant backdrop, its darker sister, a suite of dynamic, eye-catching icons.
A broad spectrum of stats, captions, feeds, social content, photos, magazines and articles.
This Is Not A Drill!
Authoritative • Targeted • Expansive
An identity rooted in military grids and targets, built around a sense of precision and strategic planning.
The ability to modulate the sense of threat shifting between rigorous planning and unfolding chaos.
An adaptable concept that became a recurring motif, seamlessly woven into the show's narrative & across digital.
Exploration • Individuality • Trust
A deep exploration of what audiences value and trust in utility companies.
Extensive development to identify key design elements that resonated with these principles.
A unique and standout presence in the competitive service sector.
.jpg)
Desperation • Choices • Planning
An identity that built brand affinity & increased marketability in the crowded broadcast sector.
Three pivotal elements: the complexity of the plans, a pervasive sense of distrust, the notion of choice.
Implemented across the logo, decks, art department, show footage, title sequences, trailers and key art.
Youthful • Social • Dynamic
Contrasting the fun & poppy side of youth with the darker undertones that social media pressure can bring.
A vibrant backdrop, its darker sister, a suite of dynamic, eye-catching icons.
A broad spectrum of stats, captions, feeds, social content, photos, magazines and articles.
Authoritative • Targeted • Expansive
An identity rooted in military grids and targets, built around a sense of precision and strategic planning.
The ability to modulate the sense of threat shifting between rigorous planning and unfolding chaos.
An adaptable concept that became a recurring motif, seamlessly woven into the show's narrative & across digital.
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